Liz Anderson

selling a home

As your Realtor I will walk you through the process from beginning to end.

In representing you in the sale of your home, there are hundreds of functions I perform based on your specific situation. But the very first thing I do is LISTEN - I listen to you to fully understand your situation, experience, timing, and concerns.

You don’t want someone who’s going to put a For Sale sign in the yard and hope for the best. Look for someone who has aggressive and innovative approaches, and knows how to market your property competitively on the Internet. Buyers today want information fast, so it’s important that your Realtor is responsive.

Pricing


  • Inspect your home and provide a written Comparative Market Analysis (CMA) based on extensive market research.

  • Provide a suggested list price range, most likely sale price range, estimate of all closing costs, and net equity.

  • Offer suggestions for improvements to enhance your home’s value.

  • Help you fill out and understand all documentation required for listing your property.

  • List your home in the MLS with multiple photos, visual tour, and other available marketing methods.

Marketing


  • Expose your property through extensive marketing, advertising, and personalized promotion. 

  • Display your home on hundreds of websites with multiple photos, visual tours and “enhanced” descriptive copy.

  • Provide you with a written marketing plan.

  • Promote your home to all members of my office and invite agents, owners, and Relocation Director to view home during weekly office tour.

  • At your option, conduct open houses for co-operating Realtors and the public.

Communication


  • Provide you with feedback provided by agents showing your home.

  • Keep you abreast of changes in market affecting salability of your home.

  • Present, explain, and negotiate on your behalf all offers received.

Closing Your Sale


  • Once a contract is finalized, provide executed copies to you, all Realtors, attorneys, and other appropriate service providers.

  • Follow through on all contingencies and deadlines keeping you aware any pertinent developments.

  • Coordinate the closing with you, lender, buyer’s Realtor and respective attorneys.

  • Attend closing with you.

Talk to me about getting your home ready to sell.

Successful sales balance four components: the market, price, condition of the house, and exposure. During a time that can be emotionally trying for you and your family, I develop and carry out the steps necessary not only to sell your home but to obtain the best possible outcome.
Contact Liz Anderson
847.913.3482 | liz.anderson@century21.com

Get started with a free market analysis.

I will ask you for details about your home - location, size, number of bedrooms & bathrooms, condition, etc. - and use that information to prepare a CMA (or Comparative Market Analysis) that shows what I think your house is worth.

Sales statistics show that properties that are initially priced too high eventually sell for less than properties that were correctly priced in the first place. Also, over-priced houses can take months or even years to sell, while properly priced houses usually sell in a matter of weeks or even days. We will review the market data together, discuss your specific goals, and determine your asking price.


6 reasons not to go FSBO

Some homeowners think that selling their own home will save money and give them an advantage over the Realtor-using majority. Before you start down this complicated path, here are a few reasons why using a real estate professional is important:

1. You will be drastically limiting your exposure to potential buyers, which means it can take between 10 and 15 times longer to sell your home. Houses that take a long time to sell usually sell for less because buyers believe there must be something wrong with them.

2. Most buyers find negotiating with sellers extremely awkward, and therefore avoid For Sale By Owner situations. 

3. Most buyers use a Realtor in their home search, and most buyers' agents will typically not work with FSBOs because they will not be paid. This means you will have to offer a selling commission to attract buyer's agents, which will cut into your expected "savings."

4. Lack of negotiating experience can result in a lower selling price, or worse, a bungled contract and possible lawsuits. It is probably unwise to pit your negotiating skills against those of experienced professionals. 

5. If you plan to use a lawyer to help you negotiate, your lawyer's fees could be considerably higher than a Realtor's commission. Unlike Realtors, lawyers do not get paid for proactively representing your best interests or mediating delicate situations.

6. You only pay a commission to your Realtor if they successfully sell your home at a price you are happy with.